The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning r...
Recent Episodes
April 30, 2025
5 Keys to Avoiding a Mid-Year Slump
Episode Highlights [00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal. [06:54] Reco...
April 24, 2025
Fast Five for Friday: The Question Holding You Back, What REAL Progress Looks Like, and Real Talk on Avoidance
Episode Highlights [00:00] From Doubt to Possibility Ryan breaks down why the question “ Can I...? ” often leads to hesitation—and how adding just one word (“ How can I...?”) can shift you into possibility and action. [02:23]...
April 23, 2025
Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 2
Episode Highlights [00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule ...
April 18, 2025
Fast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-Profit
Episode Highlights [00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action. [02:32] ...
April 16, 2025
Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 1
Episode Highlights [00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s market...
April 11, 2025
FFF 020: Bagel Shop Lessons, The Power of Influence, Calculating Opportunity Cost
Episode Highlights [00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty. [05:35] Infl...
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