The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning r...
Recent Episodes
Aug. 7, 2025
From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 2
Episode Summary: In part two of this powerful series, Ryan and Brook dive deep into three more legendary comeback stories that will reframe how you think about crisis and failure. From FedEx CEO Fred Smith's desperate Vegas g...
July 31, 2025
From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1
Episode 59: From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1 Episode Summary: In this powerful two-part series, Ryan and Brook dive deep into the mindset required to overc...
July 17, 2025
The 3 Scariest Questions in Sales That Close 75-80% of Deals
Episode Title: The 3 Scariest Questions in Sales That Close 75-80% of Deals Episode Summary: Ryan Lang and Brook Bishop reveal the three most feared questions in sales that most people avoid—yet these same questions are what separate top closers from everyone else. Learn the permission-based sales …
July 10, 2025
Want vs Need: The Freedom Formula Every Coach Must Master
Episode 56: Want vs Need: The Freedom Formula Every Coach Must Master Episode Summary: In this transformative episode, hosts Ryan Lang and Brook Bishop explore the critical difference between optimizing for want versus need, revealing how this mindset shift is the key to true entrepreneurial freedo…
June 11, 2025
Stop Existing and Start Living: The 700,000 Hour Audit for High-Performers
Episode 55: Stop Existing and Start Living: The 700,000 Hour Audit for High-Performers Episode Summary: In this powerful episode, hosts Ryan Lang and Brook Bishop dive deep into Ed Mylett's concept of "quality time remaining" and challenge high-performers to audit whether they're truly living with …
June 4, 2025
The 4 Forces of An Irresistible Offer Revisited: Sales & Marketing Insights from Michael Hunter
[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses. [01:01] The Accidental Marketing Journey ...
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