The Power of Better Questions: Life-Changing Communication with Marcus Sheridan

Episode Highlights

00:01– Why communication is the missing skill in leadership, sales, and coaching
01:13– The shocking stat about managers and communication training
02:54– Marcus’ early experiences that sparked his obsession with asking better questions
06:17– A baptism gone wrong… and the moment that revealed thetruepower of questions
08:40– How asking the right questions transformed a tense moment into connection and clarity
11:10– The childhood experience that exposed the cost of miscommunication
13:41– “It’s dumb not to dumb it down”: Why trying to sound smart is costing you influence
16:55– The #1 KPI every sales team should track:"No one has ever asked me that before."
18:41– Themost powerfulquestion in discovery (and why it's not “why”)
23:28– Introducing “The Pathfinder” and the quadrant that reveals your communication identity
26:22– Dictator, Lawyer, Instructor, Pathfinder: Which one are you?
29:45– Why real leadership meansnotbeing the hero
31:44– Solopreneurs beware: Why great salespeople often struggle as leaders
35:23– The Pushback Pivot: A simple technique to stay curious (and disarm objections)
40:09– Why defending kills authority—and what to do instead
41:08– The “Question Only Game” (and how to use it to lead someone to their own insight)
45:10– The 3 P’s of a perfect question:Progress, Purpose, Path
48:28– A real-life communication test: Solving a personal crisis in under 60 seconds
52:35– The magic question that created a breakthrough (and why it worked)
54:11– Why true mastery in communication comes from decades of obsession

Links Mentioned

• Marcus Sheridan’s book:They Ask, You Answer
• Learn more about Marcus:https://marcussheridan.com