Episodes

Nov. 4, 2025

Revisiting: The Secret That the Top 2% of Sellers Know That You Don't

In this episode, we’re diving into the one thing that the top 2% of high-performing salespeople are doing consistently: optimizing their time. We’ll talk about how to leverage your “prime time,” the right way to follow up, ho...

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Oct. 28, 2025

From Operator to Owner: Ral West's 6 Timeless Principles (45 Years, M…

In this episode, Visionary Business Leader and Systemization Expert Ral West shares her insights on making the shift from being an operator to becoming a true owner. Through her 6 guiding principles—applicable to every busine...

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Oct. 22, 2025

The New Rules of Sales: How to Foster Trust When Buyer Confidence Is …

In this episode, we’re diving into how sales engagement has evolved and how it shifted focus to creating connections, fostering trust, and serving from a place of truth. We’ll take a closer look at today’s sales landscape, ho...

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Oct. 14, 2025

Why Your Beautiful Brand is Costing You (And How to Fix It) with Nadi…

In this episode, we’re joined by Nadine Hanafi, creator of Digital Brand Kit (DBK), to talk about how design can make or break your business and the importance of finding your true visual identity. Nadine opens up about her j...

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Oct. 3, 2025

The 4-Step Framework That Transforms Dreams into Reality with AI Visi…

In this first live episode of The Coaching Equation podcast, we’re joined by Niko Arapkiles, an AI visionary and founder of Vision Espresso, to talk about the power of visualization and the 4-step framework he uses to help pe...

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Sept. 19, 2025

From Management Consultant to Million-Dollar Coach: Mike Goldman's 20…

In this episode, we’re joined by Mike Goldman, a leadership team coach, to talk about finding the business model that will work for you, building warm leads, and hiring the right team to scale your business. Mike opens up abo...

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Sept. 11, 2025

The Path to Mastery: Escape Shiny Object Syndrome and Build a Legacy …

Episode Summary: Ryan Lang and Brook Bishop break down their proprietary "Path to Mastery" framework - a four-level sequential approach that prevents service-based entrepreneurs from making costly business mistakes. Drawing insights from Alex Hermozi's $81M launch, they reveal why most business own…

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Aug. 21, 2025

You're Playing Checkers...He's Playing Chess: Business Mastery Lesson…

Episode Summary: Ryan Lang and Brook Bishop dive deep into a record-breaking $81 million book launch, breaking down the strategic elements that made it successful and why most coaches are approaching their business growth com...

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Aug. 14, 2025

Slow Down to Speed Up - How Immersive Focus Creates Breakthrough Resu…

Episode Summary: In this high-energy episode, hosts Ryan Lang and Brook Bishop share their transformative experience from a recent Arizona trip where they accomplished more in two days than they had in six months. They dive d...

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Aug. 7, 2025

From Bankruptcy to Billions: The Business Comeback Stories Every Busi…

Episode Summary: In part two of this powerful series, Ryan and Brook dive deep into three more legendary comeback stories that will reframe how you think about crisis and failure. From FedEx CEO Fred Smith's desperate Vegas g...

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July 31, 2025

From Bankruptcy to Billions: The Business Comeback Stories Every Busi…

Episode 59: From Bankruptcy to Billions: The Business Comeback Stories Every Business Owner Needs to Hear - Part 1 Episode Summary: In this powerful two-part series, Ryan and Brook dive deep into the mindset required to overc...

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July 17, 2025

The 3 Scariest Questions in Sales That Close 75-80% of Deals

Episode Title: The 3 Scariest Questions in Sales That Close 75-80% of Deals Episode Summary: Ryan Lang and Brook Bishop reveal the three most feared questions in sales that most people avoid—yet these same questions are what separate top closers from everyone else. Learn the permission-based sales …

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July 10, 2025

Want vs Need: The Freedom Formula Every Coach Must Master

Episode 56: Want vs Need: The Freedom Formula Every Coach Must Master Episode Summary: In this transformative episode, hosts Ryan Lang and Brook Bishop explore the critical difference between optimizing for want versus need, revealing how this mindset shift is the key to true entrepreneurial freedo…

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June 11, 2025

Stop Existing and Start Living: The 700,000 Hour Audit for High-Perfo…

Episode 55: Stop Existing and Start Living: The 700,000 Hour Audit for High-Performers Episode Summary: In this powerful episode, hosts Ryan Lang and Brook Bishop dive deep into Ed Mylett's concept of "quality time remaining" and challenge high-performers to audit whether they're truly living with …

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June 4, 2025

The 4 Forces of An Irresistible Offer Revisited: Sales & Marketing In…

[00:02] Welcome to the Show Ryan and Brook welcome Michael Hunter, founder of Spiffy Checkouts, for a conversation about entrepreneurship, marketing, and building scalable businesses. [01:01] The Accidental Marketing Journey ...

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May 30, 2025

Fast Five for Friday: Stop Living as Yesterday's You, Your Clients Ha…

The Coaching Equation Podcast - Fast Five Friday: Growth, Optimization & Leadership Transformation **[00:00] **Welcome Back: Growth and Expansion Focus Ryan sets the stage for a power-packed Fast Five Friday centered on the driving force behind both personal and professional transformation—grow…

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May 28, 2025

The Leadership Equation: Building High Performance Teams with Whitney…

The Coaching Equation Podcast - Whitney Faires on The Courageous Leader Roadmap [01:05] From Division I Volleyball to Leadership Mastery Whitney's earliest leadership lessons came from coaches and teammates—discovering that transformation of the person, not just driving outcomes, is what makes lead…

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May 23, 2025

Fast Five for Friday: The Wake-Up Call That Changes Everything

[00:00] A Different Kind of Fast Five Ryan and Brook pivot from the usual format to dive into a timely and emotional topic—how much time we really have left and how we’re using it. [01:20] The Power of QTR: Quality Time Remaining Ryan shares a concept he heard from Ed Mylett—QTR—and how it reframed…

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May 21, 2025

Ultimate Sales Revisited: The Complete Brook Bishop Interview on Clim…

[03:05] From Bunk Beds to Zig Ziglar Brook’s uncle, Navy-SEAL-in-training, fills a shared bedroom with personal-development tapes—sparking Brook’s fascination with influence and landing him a high-end restaurant job that doub...

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May 14, 2025

The Power of Better Questions: Life-Changing Communication with Marcu…

Episode Highlights 00:01 – Why communication is the missing skill in leadership, sales, and coaching 01:13 – The shocking stat about managers and communication training 02:54 – Marcus’ early experiences that sparked his obsession with asking better questions 06:17 – A baptism gone wrong… and the mo…

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May 7, 2025

The Top 5 Contract Mistakes That Cost You Clients, Cash, and Credibil…

Episode Highlights [00:01] Meet Angie Boynton, Contract Law Expert Angie shares her journey from litigator to contract law specialist—and why she believes contracts are the foundation of every business relationship.[06:12] Contracts Are About Clarity, Not Combat Contracts aren’t swords or shields—t…

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May 2, 2025

Fast Five for Friday: Fitness First, Surfing the Chaos, and Reframing…

Episode Highlights [00:01] Health and Fitness Should Be Job #1 Ryan shares wisdom from health icon Mark Sisson and reflects on how even high performers let their health slide—and why it’s time to prioritize your body like you...

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April 30, 2025

5 Keys to Avoiding a Mid-Year Slump

Episode Highlights [00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal. [06:54] Reco...

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April 24, 2025

Fast Five for Friday: The Question Holding You Back, What REAL Progre…

Episode Highlights [00:00] From Doubt to Possibility Ryan breaks down why the question “ Can I...? ” often leads to hesitation—and how adding just one word (“ How can I...?”) can shift you into possibility and action. [02:23]...

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