Episodes

Episode Highlights [00:00] What You Condition Becomes Real Brook shares a story about losing momentum in sales—and how he turned it around by conditioning his mind, environment, and habits around a powerful goal. [06:54] Reco...

Episode Highlights [00:00] From Doubt to Possibility Ryan breaks down why the question “ Can I...? ” often leads to hesitation—and how adding just one word (“ How can I...?”) can shift you into possibility and action. [02:23]...

Episode Highlights [00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no Mondays or Fridays” rule ...

Episode Highlights [00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on imperfect action. [02:32] ...

Episode Highlights [00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms—not someone else’s market...

Episode Highlights [00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your customer’s loyalty. [05:35] Infl...

Episode Highlights [05:21] Copywriting Essentials That Haven’t Changed The enduring power of a great headline, hook, CTA, and irresistible offer. [08:46] Why Founders Should Master Marketing & Sales First Why outsourcing sale...

Episode Highlights [00:00] Hard Conversations & Real Leadership Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it. [02:30] Are You Managing or Leading? A p...

Episode Highlights [00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort. [02:56] The Must-Have Metrics Before You Bri...

Episode Highlights [00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong. [01:15] Why...

Episode Highlights: [00:01] Why We Shifted Our Event Model Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized c...

Episode Highlights: [00:12] The Power of Passion Projects Brook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to go all in. [02:07] Th...

Episode Highlights: [00:00] The Calendar Mistakes Costing You Sales Ryan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can skyrocket your conve...

Episode Highlights: [00:13] The Question That Changes Everything What would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts and subconscious fears th...

Episode Highlights: [00:24] When You Swing and Miss in Business Ryan and Brook dive into the reality of setbacks—when you invest in something that doesn’t work out, hire the wrong people, or take a big financial loss. Every e...

Episode Highlights: [00:18] The Power of Cleansing (In Business and Life) Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add —but also about what you remove . Rya...

This episode was too good to leave buried in the archives! Episode Highlights [00:01] The Costly Learning Curve Ryan and Brook reflect on mistakes they wish they could have avoided when launching their coaching businesses—and...

Episode Highlights: [00:11] Volume Creates Stability If your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing...

Episode Highlights [00:00] The Wrong Question About Objections Most people ask, "How do I handle objections?" —but that's the wrong question. Ryan and Brook break down why understanding the psychology behind objections is the...

Episode Highlights: [00:01] Take a Chance: Stop Settling for Good Are you playing it safe in your business? Ryan challenges listeners to stop clinging to what’s comfortable and start pursuing greatness—even if it means taking...

Episode Highlights: [00:01] Guest Introduction: Maxwell Nee, CRO of ScoreApp Maxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generati...

Episode Highlights: [00:00] Chess as a Life and Business Strategy Brook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approaches in life an...

Episode Highlights [00:00] Introducing Allison Hare Ryan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirations to podcasting suc...

Episode Highlights: [00:00] Leveling Up with High Standards Brook shares how upgrading his headphones led to questioning where else he was settling in life and making changes to elevate his standards. [02:03] Creating Selfles...